Projects
Explore a curated collection of strategic communications, brand consulting, and campaign initiatives. This work highlights data-driven advocacy strategies, comprehensive crisis management playbooks, content creation for product launches, and brand expansion plans designed to drive measurable audience engagement and impactful results.
Served as Strategic Communications Lead for the National Forest Foundation advocacy campaign, creating an innovative registry-linked partnership strategy targeting Gen Z and millennial audiences.
Proctor & Gamble X BLAC Pitch Project
Served as Account Executive on a leading national P&G brand following direct briefings from P&G marketing teams on core marketing needs. Contributed to ideating and developing marketing strategies and creative concepts, culminating in direct pitches to P&G brand representatives.
Conducted research and brand consulting for Leinster Rugby, utilizing social listening tools and primary audience research to identify diversity gaps and propose grassroots community partnerships.
Conducted research and brand consulting for Leinster Rugby, utilizing social listening tools and primary audience research to identify diversity gaps and propose grassroots community partnerships.
Served as Crisis Communications Specialist, authoring an incident strategy mock crisis plan for Warner Bros. Discovery covering high-stakes organizational risks, communication channels, and response frameworks.
Served as Content Specialist for CIYR PR on the Onyx Boox Tab X C product launch campaign, developing comprehensive content strategies, digital wellness narratives, and multi-channel messaging.
