PR Writing
I served as a hypothetical PR professional for Sotheby's, creating materials designed educational purposes. The information presented is hypothetical and sourced appropriately. As I transition into client work, I will be expanding these concepts beyond the initial framework.
Audience Persona
A persona that represents Sotheby’s customers.
Fact Sheet
A one-page fact sheet for Sotheby's. This is a piece that would accompany a news release, getting straight to the point.
News Release
A full news release based on the fact sheet.
PESO Model
An IMC campaign specific to Sotheby's news.
Diversity Analysis
This assignment follows the issues it Sotheby's does or does not support, and how to strategically position CSR and CSA initiatives that align with the mission and values of the company.
Pitch with Media Contact List
A pitch to invite Karen Ho to write about Sotheby's
Media Briefing Plan and Talking Points
A planning document for a media briefing regarding the company Ring.
Email Campaign
An email campaign using Brevo.
