National Forest Foundation (NFF) Advocacy Campaign

Served as Strategic Communications Lead for a national advocacy campaign for the National Forest Foundation. Developed the "Watch the Forest Grow as You Grow" strategy targeting Gen Z and millennials, engineering a digital partnership that linked major consumer registries, including Zillow, Zola, and The Knot, directly to tree-replanting donations. Produced complete campaign assets including influencer mockups, pitch letters, a full project Gantt chart, and a detailed $127,350 campaign budget.