Leinster Rugby Expansion Strategy

Served in Research and Brand Consulting for Leinster Rugby, tracking over 111,000 social mentions via Brandwatch to isolate audience diversity gaps. Conducted primary qualitative research through surveys and interviews with players, coaches, and parents, developed detailed audience personas for middle schoolers and adaptive wheelchair athletes, and proposed strategic grassroots community partnerships with HBCUs and the YMCA to accelerate regional fan growth.