Logotype

As I started my logotype, I was initially unsure of what to do. 
I initially utilized my initials, but my initials always ended up not capturing 
the details that I thought were essential to my logotype. I then decided 
to consider utilizing my full name or portions of my name. After much 
consideration, I decided to move forward with full names. I ended up with a 
logotype that has a cursive feel and has the I being wrapped by the S in my 
last name. I felt this conveys a sense of support or being surrounded by the S in 
my last name, Shepherd. I think that my logotype successfully portrayed a 
playful yet serious tone.